Design as purchase factor
Design was and increasingly is an even more decisive competitive factor in favor of or against the purchase of a product. Thus, the design is often more important to potential purchasers than the performance or even the price by now when buying a car.

Design as part of the product
The design is a part of the product quality and the customers have certain expectations towards it. If these expectations are met, the design is a surplus for which the customers are willing to accept the given prices or even price increases.

Design and communication increase the market price of products
The professional design and communication of products thus contributes to the competitive factor quality and increases the market value of a product. In order to decrease the development costs of products additionally, it is necessary to integrate the design as part of the product into the project management right from the start. Thus, it is profitable for companies to invest into the design management.

Design communicates prestige and improves the usability
The design represents the entire product. The design makes the customer always experience his enthusiasm for the product – even after the purchase. The design of the bought product communicates prestige to him and thus depicts a value for him. A good design also improves the usability – e. g. in the ergonomics – and the user undergoes good experiences in the use.

Design as unique selling proposition
The design is a visible sales argument and satisfies the customer so that he will gladly buy from the same producer again because of his good experiences. The product design contributes to the producer with a good design being preferred rather than the competitor with a bad design.

Design increases the benefit for the buyer and the revenues for the company
The design shows the customer his elation for a product. It increases the customer loyalty by means of an improved usability and has the customer experience a quality before he has got more detailed information on the product. Design as a quality factor increases his willingness to pay for a higher price.

Design increases the advertising effectiveness
Humans predominantly perceive information with their eyes when they shop, the design is strongly considered in the purchase. The design communicates many messages to the potential buyers which give him reasons for buying the product. Professional design often distinguishes one product from the crowd of comparable products. The impulse to read the product information is often evoked by the design and only this way, the customer will get more information about a product. A professional design distinguishes you from your competitors at first sight. A good design saves a company in the mind of the consumer. The product performance can become the image for the entire company by design.

Design ties customers
A customer who can relate to the design of a product automatically increases his loyalty to the company and will not change to a competitor at once if there is a minor crisis. Thus, the design offers yield security and a better positioning strength in the competition not only for a short time.

Optimizing processes and save costs by design management
Design does not only increase the revenues, but is also able to reduce the development costs in the company. By considering the design in the process management, internal capacities can be used more efficiently. In place of the technical developer, the designer deals with the specific design issues of a product. The constructing engineer can specialize in his tasks much more. If the design, the technical development and logistics work together intelligently, the costs can be kept down even more than in the conventional process of realization of product. Especially in logistics, the carrying capacities can be used better by design solutions.

Design as part of the business management
Design is an important part of the business management since the design co-determines the perception of the company - its corporate image – and the sales figures decisively.

Services of our corporate design agency:
We develop an awareness for the topic design in your company, your employees and your solutions together with you. We develop a company-wide corporate identity with you which mirrors your corporate philosophy and the corporate objectives internally and externally with you. The developed corporate design should be implemented with the help of a corporate design guideline. We create a corporate design which distinguishes you from your competitors, communicates quality to your customers, activates interested parties with your advertisements and emotionalizes customers for your solutions. With a strong design, we increase your sales figures and your customer tie. Integrating the design into your process management will reduce your costs. Professional design management will have your company achieve more competitive advantages.