Marketing intelligence (MI) and competitive intelligence (CI) for gaining an edge on information
Only those who have got preferably all relevant information have the chance to make an economically ideal decision. Therefore, we support our customers with our marketing strategy consulting and marketing research by gathering relevant information, analyzing data, evaluating and presenting them and supporting our customers in making economic decisions.
Our marketing strategy consulting and marketing research provides marketing intelligence services in the following four areas:
Marketing intelligence and competitive intelligence for gaining a better view on the market, competitors and consumers
With the means of marketing intelligence and competitive intelligence, our marketing consulting compiles all relevant information for our customers regularly or case-related for particular questions according to the customer’s information needs and evaluates them. These services in the marketing intelligence enable our customers to adapt their marketing strategy or competitive strategy to the changing market conditions prematurely in order to avoid competitive disadvantages or to implement edges in information into chances.
More marketing intelligence by combining external and internal marketing information
By linking the results of market analyses and market observations with our services in marketing research and marketing controlling, we can connect internal and external marketing information in order to offer our customers comprehensive marketing intelligence services.