Marketing controlling – Making marketing measurable
The marketing controlling of the corporate marketing and the performance measurement of single marketing actions are important to ensure the efficiency and the success of the marketing. Our marketing consulting supports our customers in establishing a marketing controlling or carries the marketing controlling out for our customers in close cooperation with the departments marketing and controlling.
Marketing controlling supports the target achievement of the marketing
The strategic marketing planning is followed by the task to achieve the different marketing objectives by means of appropriate marketing actions. The target achievement of the marketing actions can only be measured successfully with an efficient marketing controlling. Our marketing consulting breaks down, how much the customer satisfaction, customer tie, customer loyalty or brand awareness influence the business volume.
Our marketing consulting in the marketing controlling includes in detail:
Measurable marketing instead of gut feeling
We do not leave our customers with a gut feeling in the product development, but check the sales opportunities of product ideas with substantiated methods. By means of premature marketing controlling, we determine the success of marketing campaigns – amongst others mailings, trade fairs, telemarketing – and the influence of the marketing actions onto the success and the value of a company.
Our marketing consulting answers the questions of the marketing controlling:
Performance measurement is possible in the marketing
“Have the marketing actions been successful?” or “Is the current advertisement decisive for the many sales last month?” are typical questions of companies assessing the marketing expenses. The increasing competitive pressure compels companies to keep their marketing expenses cost-effective and optimize the performance. The revenues from single marketing actions are often also not clearly manageable because of the economies of scope of each marketing action and the temporal delay effects. Our marketing consulting is able to measure the success of the single marketing actions by means of modern methods in the marketing controlling. By this, we can decrease the marketing expenses of our customers and simultaneously increase the performance of the marketing budget.