The characteristics of services require a particular service management
The importance of service has increased strongly during the last decades. Additionally, services often are a part of performance bundles in the B2B marketing and the B2c marketing today. In contrast to consumer goods and industrial goods, services are affected by particular characteristics, which strongly influence the marketing of services. These characteristics especially include the immateriality/intangibility of services, putridness, inclusion or even cooperation of the service recipient, individuality of the service and lastly often the perceived purchase risk.
Marketing strategy consulting for services and service packages in the B2B marketing and the B2C marketing
Our marketing consulting develops particular marketing strategies that are tailored to the peculiarities of our customers’ services together with our customers. The aim of our marketing strategy for services is visualizing invisible service, reducing potential purchase risks, optimizing the cooperation with our customers’ consumers and developing appropriate price models. Our marketing consulting is specialized in developing marketing strategies for services in the B2B business and the B2C business – both stand-alone services or as a part of a performance bundle.
Our services in the marketing consulting in the service marketing especially include: